What is Search Engine Optimization – SEO, And how does it work. – Recommended for Beginners.

In this bog you are going to learn how SEO works so that you can utilize it for your own or for your client’s website. At its basic level what SEO is your ability to attract potential customers and other websites to bring them to your website so at its basic level that’s what SEO is all about.

Now how you do that is, First of all you determine the keyword your potential customers will use when they search Google and that is done through keyword research. now you know your online business, you know the website that your online business is in. If that’s the case is not good enough to simply have a website and showcase ‘about-us’ page or ‘home-page’ and here’s ‘our-products’ and so on.

What is Search Engine Optimization is your ability to bring those potential customers by targeting keywords that is related to your online industry or business. Then many people you know when they start creating posts or talking about SEO, they are trying to sell you an idea as to SEO is apparently a secret that only few people know and so on, and because most SEO experts and SEO service providers don’t fully understand the World Wide Web standards because its core that’s what Google does, it looks at the web standards which puts out online. So at its core you know your website are designed with best design principles or it adheres to you know you have site maps in place, you create metadata which is your meta description and title tags and heading tags and your content which is critical for your online success is surely going to be textually rich so to speak, so once again content in that sense means you placing your keywords in all the right places because Google looks at that so when you hear the term SEO and search engine optimization don’t look at as to say to yourself ‘Ohh you know i have to learn all this stuff and so on’.

Now let’s say if you’re using content management systems and you designed your website using templates or themes, most often everything will be in place anyway. And now if we look at this image see the way Google works is you know its a business at its core, Google is a business just like your business and all the other businesses but at the end of the day its a computer program that you’re dealing with, when you’re dealing with technology that fuels and fires your website well if that’s the case, How would Google be able to determine What someone searches Google by typing in keywords. Then how is Google is going to determine if your website is relevant and it should show your website in its results set, well it does that by looking at your ‘web page name’ your ‘web page title’, ‘meta description’, ‘heading tags’ your texts on your web page your images and the inks that you have on your menu structure and all your web pages.
You need to understand when you think of SEO, basically doing all the right things not for Google so to speak but having the standards in placing, creating proper web pages that addresses the needs of your potential customers.

what is seo how does it work

Now if we have a look at the image above, the way you can take full advantage of Google is that once you create your web pages properly having all the right things in pace which are pretty basic really and if we delete that and if i then show you that this is your web page for instance and then let’s say you have another web page or another web page okay and when we look at Google and SEO then what Google does it once again looks at web pages whether it is your home page, whether it is your about us page, whether it is your contact page, whether it is the page that is on youtube, whether its a page that is on facebook.
So Google follows hyperlinks okay that’s what it does, it looks at internet in its entirety and it does that with technology that it uses and it is at the end of the day the best technology on internet right.

So when you look it your online business and your web pages it isn’t just good enough to simply have everything in place and just leave it at that because to be able to compete with your competitors for the keywords that you will be targeting, what that means is you need to be able to get links pointing to your web pages, now a lot of people because they don’t understand search engine optimization, They will tell you that ‘just go out and get hundred backlinks’ pointing to your website because apparently Google looks at that is a vote. That like really stupid information and if you simply focus on things like that you’re not going to get any where online because when you think of Google and SEO then backlinks are important in a sense where you get your backlinks from, And the timing of the way you get your backlinks that becomes critical.

what is seo how does it work

Now a lot of people will tell you that Google keeps changing its algorithms and guidelines and so on. Well that’s actually not true. I have been looking at Google Webmaster Guidelines for years now and i can tell you confidently that Google guidelines haven’t been changed in years in the sense that they have some spelling mistakes that they’ve had the same spelling mistakes for years now, What i am trying to tell you is SEO at its core is also understanding Google guidelines, now if you then go and read about Google guidelines you may get overwhelmed and confused meaning your content should be done properly and design principle, you know user interaction principle should be in place. So for you to get ahead online and create successful online businesses for yourself, you must understand that when you select keywords and target them what you’re really doing is you are providing an answer to a question because when people search Google that’s what they do. You know ask yourself when you search Google look at the habits that you have whether you looked for product or a service, you know how did you go about it you typed in some search terms in Google looked at the result sets and then what you’ve done whether you found the information that you were looking for or not you came back and done another search, So that what everyone else is doing as well but just think of websites that when you visited you really liked it not so much because of its design but because of its communications procedures.

So what i am saying to you is when you create your web pages and when you think of SEO then you need to be on thinking that ‘I am targeting certain keywords and i have all my good web design principles in place by having page names and titles and so on.’ But then if you’re web pages lack content in the sense that it doesn’t address the reason that people come to your website then there is no point in being in the first position in Google because having great content is part of SEO as well, Google looks at many different things and one of the ranking signals is how long do people stay on your web pages. So that when you create everything in place and present your products and services in a consumable way that is easy for your potential customers to read through and consume and because then Google keeps a track of that as well, how it does that that’s another story. All you need to know is whether you’re creating your website from scratch or whether you’re using content management systems like WordPress or joomla, or megento you need to place all the things properly here as well in content management systems.

Now you might be thinking okay well Google is a search engine. Yes it is a search engine but at the end of the day Google is a business and it is in advertising business, they make a lot of profits by allowing online websites owners to quickly reach Google searchers and if you do then create great content with having the web standards in place and if you’re running Adwords what will happen is because you understood SEO properly you will actually start paying less for your advertisement budgets. Meaning SEO and Adwords are interwined they work together anyway so if you have a website and online business selling products or services you must adhere to good web design principles by having great content that addresses the search query of your visitors. And other thing is Google Analytics, this is enterprise level analytics, if you have a website you know that you have log files that you can look at but you don’t have Google Analytics installed it’s free for you to do it’s very easy to install and create accounts, the reason that i say Google Analytics is the part of SEO is because analytics allows you to see the touch points of your visitors interacting with your website and by looking at that you can make improvements for your online business because when you do that increase your conversions because I’ve in this SEO game for many years now and i will tell you for a fact that SEO entails having great content by adhering to good web design principles analyzing how people are interacting with your website, So that you can improve it.

So follow all the instructions and i hope that this will help you grow your online business. So this was what SEO is And how does it works, it’s very easy and you will definitely hundred percent see great results and SEO at the end of the day is very easy once you understand it.


Sohail Ahmed is Website Developer and Blogger.

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